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LOOK is the premier Hair Salon by Damian Gonzales III, located in San Antonio, Texas.

Damian wanted to create a Salon that would appeal to the changing hair and beauty industry. The logo is minimal, meant to intrigue and persuade the viewer to explore and examine it, not unlike a double-take when catching a glimpse of a striking hair style. The logic behind the three distinct line variations is derived from the different types of hair that make up the demographic of LOOK: Straight, Curly, and Wavy.